Dr. Kulwinder Kaur is an Assistant Professor in the area of Marketing at IIM Jammu. She holds a doctoral degree from the University Business School, Panjab University Chandigarh. She has also attended the Faculty Development Programme (FDP) at the Indian Institute of Management Ahmedabad. Her research interest includes Electronic Word of Mouth (eWOM), Digital Marketing, Green Marketing, and Qualitative Research.
Before joining IIM Jammu, she has worked as an Academic Associate in the field of Marketing at the Indian Institute of Management, Nagpur (2019-2021). She has presented papers at various national and international conferences. She has also reviewed papers for Electronic Commerce Research (ECR), Psychology & Marketing, European Management Journal, Journal of Global Marketing (JGM), and Journal of Global Information Management (JGIM).