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Beyond Marketing: Insights for What’s Next

WHAT WE PROVIDE

Advanced Curriculum

Focused on emerging trends and real-world applications

Expert-Led Training

Learn from experienced marketers, researchers, and innovators

Project-Based Learning

Apply concepts through simulations, live projects, and case studies

Global community

Join a vibrant network of peers, mentors, and thought leaders

Our Team

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Dr. Kulwinder Kaur is an Assistant Professor in the area of Marketing at IIM Jammu. She holds a doctoral degree from the University Business School, Panjab University Chandigarh. She has also attended the Faculty Development Programme (FDP) at the Indian Institute of Management Ahmedabad. Her research interest includes Electronic Word of Mouth (eWOM), Digital Marketing, Green Marketing, and Qualitative Research.

Before joining IIM Jammu, she has worked as an Academic Associate in the field of Marketing at the Indian Institute of Management, Nagpur (2019-2021). She has presented papers at various national and international conferences. She has also reviewed papers for Electronic Commerce Research (ECR), Psychology & Marketing, European Management Journal, Journal of Global Marketing (JGM), and Journal of Global Information Management (JGIM).

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